Think about the characteristics of the perfect driver’s car. Performance, handling and braking quickly come to mind. But would a head-up display make that list?
To Mazda, the perfect driver’s car is one that seamlessly connects the driver to the car. Jinba Ittai – a Japanese phrase that translates to the relationship developed between a horse and rider – is at the core of every Mazda vehicle.
Mazda’s Active Driving Display helps keep the driver’s eyes on the road by presenting relevant information right in the driver’s view – much like a fighter pilot.
The Active Driving Display works by projecting the vehicle’s speed, blind spot monitoring and other helpful information right above the instrument cluster.
Just as a horse and rider connect through tactical response, Mazda engineers want the driver to become one with the vehicle. All of these details matter because, engineered into every Mazda, is an adherence to the philosophy that driving matters.
